"Pelatro Group was founded in March 2013 by Subash Menon and Sudeesh Yezhuvath; who had previously worked together in developing Subex Limited, a global leader in Telco software for business optimisation. Pelatro Group was established with the objective of offering specialised, enterprise class software solutions for precision marketing campaigns. The focus of the business has been on the Telco vertical market which has been undergoing a series of challenges, including market maturity, saturation and customer churn. In addition, there are increased customer demands and higher expectations of Telcos' offering at lower price points. Pelatro undertook extensive studies of the industry's requirements and designed an innovative solution based on the fundamental premise that Telcos need to move away from a 'one size fits all' approach and address each individual subscriber with products and offerings that are contextual, relevant and personalised.
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7.37 %