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Seeing Machines welcomes Brussels road safety proposal

Computer vision technology firm Seeing Machines announced on Friday welcomed recommendations on road safety issued by the European Commission.
The commission has proposed measures, known as 'Europe on the Move', that would lead to an integration of road safety policy with specific requirements for vehicles to be equipped with advanced safety features.

All new cars, lorries, buses and vans sold in Europe will be required to be fitted with drowsiness and distraction monitoring technology under the proposals, the EC said on Thursday.

AIM-traded Seeing Machines, a specialist in driver monitoring technology, sees the proposal as a "significant advancement" beyond prior regulations and thus said it would have an "extremely positive impact" on the company's business outlook.

The company's technology monitors drivers and operators through tracking of heads, faces and eyes for driver monitoring systems across multiple transport sectors to enhance safety.

Chairman and chief executive Ken Kroeger said: "We are delighted with this news and have been waiting for some time for governments to formally recognise the importance of driver monitoring technology as a safety feature in advanced driver assistance systems. We believe Seeing Machines is best placed to supply automotive grade DMS and we look forward to shaping the future of safety with automotive and heavy vehicle manufacturers and suppliers for road users around the world."

As if 1351 BST, Seeing Machines' shares were up 2.22% at 9.20p.

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