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AppScatter trades in line, signs deal with Airpush
Scalable business-to-business software-as-a-service (SaaS) platform provider appScatter Group announced on Monday that, following its successful IPO in September, sales and losses before tax for the year ended 31 December were expected to be in line with market expectations.
The board of the AIM-traded firm also reported "good" initial momentum during early stages of the first half of 2018, and announced its first major partnership.
It said it had entered into a partnership agreement with Airpush, which it described as a "leading" mobile advertising network, with the agreement expected to "significantly broaden" the reach of the appScatter platform.
AppScatter's board said Airpush helped advertisers improve campaign performance with powerful platforms integrated into more than 250,000 mobile app, mobile web, and virtual reality properties, as well as "one of the world's largest" consumer data marketplaces.
Airpush provided amongst the most diverse and high-performing monetisation and advertising solutions in its industry, appScatter added, providing a reliable route to a vital revenue stream for app developers.
Under the agreement, Airpush would introduce the appScatter platform to its users, allowing them to enhance revenue opportunities by increasing the range of stores through which they could publish their apps.
The appScatter platform currently allowed its users to distribute, track and manage their apps on more than 75 stores worldwide.
Above all, the board said the success of appScatter's business model hinged on its ability to help users enhance revenue from their apps.
That capability was said to be particularly significant with respect to emerging markets, where the vast majority of app downloads came from stores other than Apple's App Store and the Google Play store.
Airpush was said to be expected to support the agreement with a "significant" marketing campaign designed to promote the appScatter platform, with appScatter offering Airpush users use of its platform at a 20% discount for the first 12 months.
AppScatter would also pay Airpush a commission of 10% of net revenues received by appScatter from users introduced by Airpush during the term of the agreement.
The agreement would be terminable on six months' written notice.
"We're extremely excited about partnering with Airpush and starting a mutually beneficial relationship that will open doors for both companies," said appScatter CEO Philip Marcella.
"This agreement represents a significant show of trust and belief in the appScatter platform's ability to do so, as well as demonstrating the platform's increasing traction in the marketplace."
Marcella added that appScatter was continuing to execute on its strategic plan to grow its user base, with the partnership representing a "significant" opportunity for the company to do that.
"The agreement is our most significant to-date and shows real progress against our growth plans.
"I'm delighted by the teams' performance in 2017 in conducting an IPO, debuting our platform and in continuing to scale our business."
The board was "happy" with the initial client feedback, Marcella added, and it was "confident" of further progress in 2018.
"We're delighted that such a prominent brand has aligned itself with appScatter and we look forward to starting work together immediately."
Inman Breaux, chief operations officer of Airpush, added that the partnership with appScatter was a "brilliant opportunity" for its developers, who would see more downloads and higher revenue per app as a result.
"AppScatter is the first company to really attack the alternative App Store space and we're excited to be working with them to explore this fantastic opportunity," Breaux explained.