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AppScatter inks collaborative partnership with ironSource
Business-to-business software as a service platform appScatter has agreed to a collaborative partnership with leading mobile monetization and marketing business ironSource as part of an effort introduce itself to the latter's significant app developer customer base.
The new co-marketing initiative was designed to allow developers that use appScatter's platform to increase the audience reach for their apps by publishing to multiple app stores, increasing downloads, app download revenues and therefore net advertising revenues in the process.
As a result of the deal, appScatter will offer ironSource users a 20% discount for the first 12 months of use of the appScatter platform, as well as also paying the Israeli firm a commission of 10% of net revenues received from new users introduced during the term of the collaboration.
Philip Marcella, appScatter's chief executive, said, "We're thrilled to be partnering with ironSource and beginning an arrangement that will be commercially advantageous for all concerned. This strategic collaboration is further proof of our commitment to strengthening ties to the app development community and supporting the app economy's continued growth."
As of 1050 BST, shares had dialled back 0.39% to 77.20p.