Search Share Prices
Albert Technologies launches pilot projects with 'high profile corporates'
(WebFG News) - Software company Albert Technologies launched two new pilot projects in Latin America on Tuesday, the first with a Fortune 50 consumer goods corporation and the second with one of the region's top five retailers.
Still in their early stages, Albert's pilot projects with the undisclosed international consumer goods outfit, which was said to involve one of its leading brands in a key Latin American territory, and with the unnamed retail conglomerate, were both already underway and expected to be completed during the second half of the year.
Albert pointed to the pilots as part of its continued progress being made in delivering its strategy of expanding its global reach through partnership channels.
If successful, Albert anticipated that the pilots would be followed by commercial agreements with these "high profile corporates".
Chief executive Or Shani said, "These two pilots signify the growing awareness of the potential value Albert can bring to major consumer companies that are seeking to increase their media reach effectively, whilst maintaining transparency and optimization of their ad-spend."
"During the past few months, we have announced several pilots with leading worldwide retailers, enterprises and advertising agencies, which by their nature are extensive projects. We look forward to announcing additional significant pilots in the coming months, as well as to commercialising the current opportunities," Shani added.
As of 1100 BST, shares had picked up 2.86% to 36p.