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Reach4Entertainment launches new Amsterdam-based agency with industry experts
(WebFG News) - Entertainment brand building and marketing firm Reach4Entertainment Enterprises (R4E) announced the launch of a new Dutch agency and office named Dewynters Amsterdam B.V. on Tuesday.
Dewynters is 60%-owned by R4E and 40% owned by joint-venture partners Lisette Heemskerk, Ronald Luijendijk and Jacques Kuyf, who are all "well known leaders in the media and marketing sectors," according to R4E.
The new venture will target the growing theatrical and live entertainment markets of the Netherlands and Dutch-speaking Belgium with offers of marketing, sales and communication services.
Marc Boyan, chief executive of R4E, said: "Expanding into new territories is a key part of our strategy and doing so in the adjacent market to our London base makes commercial sense. The Dewynters Amsterdam team already has relationships with the leading live entertainment companies in its two target markets and with our support, they can provide the same services we are providing on a daily basis to leading West End and Broadway productions."
Dewynters has already secured its first client, a multi-billion dollar European media and entertainment group, and will receive continued support from R4E.
Jacques Kuyf, executive director of Dewynters Amsterdam, said: "As a team we bring together a strong mix of skills and industry contacts that we think bodes well for the future and in partnership with r4e, makes a good base to launch from."
As of 1255 BST, Reach4Entertainment Enterprises' shares were unchanged at 1.58p.