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Bango bundles up with Amazon
Mobile payments company Bango on Monday said it joined forces with Amazon to allow customers to sign-up to the US firm's paid Prime service in India through resellers.
India's largest mobile network operator Bharti Airtel would be the first to make Amazon Prime available as part of a bundled package.
"The Bango Platform ensures that the moment the customer accepts the service it becomes active and they receive uninterrupted access for as long as they continue to subscribe," Bango said in a statement.
"This launch represents a new application of the Bango platform to enable reselling at scale."
Chief executive Ray Anderson said bundles and resale were a natural business model extension for merchants wanting to increase customer reach".
"This launch highlights the versatility of the Bango Platform and strength of relationships that have seen Bango take partners into new territories, for new types of goods and services, through one, standard platform."