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Mporium finalises commercial services agreement with GroupM UK
Mobile technology firm mporium has inked a commercial agreement with British media investment management company GroupM UK to deliver its Impact technology services to a number of the latter's agencies.
If successful, the agreement would see Impact rolled out over the entirety of GroupM's network. Impact, mporium's proprietary technology, is designed to enable advertisers and agencies to identify and monetise micro-moments and improve performance for digital advertising campaigns, from brand advertising to direct response.
Chief executive, Nelius De Groot, said, "I am delighted to announce this landmark agreement with GroupM. GroupM's mission is to bring competitive advantage to its clients and companies, a mission that is aligned with the performance that IMPACT delivers."
"This agreement provides mporium with access to GroupM's agencies, who serve many of the largest global brands and advertisers. We look forward to further developing our relationships with the GroupM agencies, to deliver the best results for their clients," he concluded.
As of 0940 GMT, shares had gained 2.44% to 8.19p.