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Live Company to open LEGO cafe in Seoul
Live Company announced the launch of BRICKLIVE Kids' Café on Friday, to take place next month in the Dongdaemun Design Plaza in Seoul, South Korea.
The AIM-traded firm said it was working in partnership with Korean food celebrity Hino tomake BRICKLIVE Kids Café a permanent venue, featuring LEGO animals such as a leopard, a lion cub, two macaws and its 'Feed the Frog' game.
As well as the models, the café would also feature BRICKLIVE's top attractions, including a brick pit, an interactive graffiti wall and racetracks.
"Having signed the contract for the launch of 100 Kids' Cafés by 2022 across China, we are delighted to launch the first BRICKLIVE Kids' Café in Korea, marking a new license strand for the Brick Live Group," said executive chairman David Ciclitira.
"As Korea's presence on the global stage grows, we are excited to be working with Hino at launch to help amplify the BRICKLIVE brand among new audiences and current fans.
"To be able to help the BRICKLIVE brand grow with a permanent presence in the spectacular DDP is an opportunity we are looking forward to seeing develop."