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Live Company prepares launch of BRICKLIVE kids in China
Interactive experiences firm Live Company Group announced on Wednesday that it is to further expand BRICKLIVE kids with the brand's upcoming launch in China.
The AIM-traded company said it will open a permanent childcare crèche designed for children to be fully supervised while playing in the company's "classic" brick pits in a space of around 100sqm while their parents go shopping.
The project is the result of a non-exclusive five-year contract between BRICKLIVE's joint-venture partners in China and Zhuang Xiang Education Consultant (Beijing) Company.
David Ciclitira, executive chairman of Live Company Group, said: "The BRICKLIVE brand continues to prove its versatility and BRICKLIVE centres now feature in cities around the world in venues ranging from ski resorts to shopping malls. LEGO bricks are used throughout Chinese educational practices and so to be able to tap into the awareness of how it can help children is a prospect we relish and one we are sure will be a huge success."
The project is expected to open at the end of 2018 at New Yan Sha mall in Beijing and the company plans to launch five more in the following five years.
As of 1606 BST, Live Company Group's shares were unchanged at 42.00p.