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Gaming Realms signs partnership agreement with Health Lottery
AIM-listed Gaming Realms, a developer, publisher and licensor of mobile real money and social games, has signed a partnership agreement with the Health Lottery.
The long-term partnership will be based on revenue share and will see Gaming Realms become an instant game partner to the Health Lottery and develop and launch 'Health Games', a new B2C gaming site based on the company's proprietary gaming platform.
Chief executive officer Patrick Southon said: "Gaming Realms has already successfully collaborated with Northern & Shell with the development of the Expresswins and Starwins gaming sites for The Daily Star and Daily Express brands, so the company is delighted to be further developing its relationship and becoming a partner to the Health Lottery."
Operated by Northern & Shell, the Health Lottery has hundreds of thousands of weekly customers both online and in retail.
Yakir Firestane, director of Gaming for Northern and Shell, said: "Gaming Realms has been one of our trusted partners for almost two years, delivering exceptional results, well above the targets. As such, it was only natural for us to approach them when we decided to develop a new gaming site under the Health Lottery brand. We have very high expectations for this new brand."
At 1500 GMT, the shares were up 27% to 13.98p.