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Eagle Eye launches AIR platform with Canadian giant Loblaw
Eagle Eye Solutions has launched its new AIR digital marketing programme in collaboration with Canadian retailer Loblaw Companies Ltd, the company announced on Tuesday.
Digital and mobile promotion firm Eagle Eye has been working with Loblaw since 2016 to launch loyalty programme PC Optimum which utilises the Eagle Eye AIR platform, which enables the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards.
Tim Mason, chief executive of Eagle Eye, said: "Loblaw is Canada's leading food and pharmacy retailer, with approximately one billion customer transactions in their stores each year, the majority of which are tied to their loyalty programs. We are thrilled to deploy our Eagle Eye AIR platform capabilities to support Loblaw's customer engagement."
PC Optimum is the combination of loyalty programmes PC Plus and Shoppers Optimum which had 8m and 11m members respectively, making PC Optimum the first state of the art loyalty programme with such a "vast scale" in Canada, according to Eagle Eye,
Jim Noteboom, senior vice president of Loyalty and Consumer Insights, said: "Our customers tell us they value our loyalty programs for two main reasons: saving money and treating themselves. The PC Optimum program gives them more opportunity to do both. With PC Optimum, customers can now earn and redeem points in almost 2,500 locations and online, where they will get targeted, personalised offers on products they buy most often."
As well as Loblaw, Eagle Eye's current customer base includes UK retailers including John Lewis, Asda, J Sainsbury, Greggs, JD Sports, Ladbrokes, Marks & Spencer and Tesco.
As of 1623 GMT, Eagle Eye Solutions' shares were up 2.05% at 199.00p.