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EVR's virtual reality music app launches at Facebook conference
Virtual reality music group EVR Holdings has launched its MelodyVR music platform to the public at Facebook's F8 conference in San Jose, California on Tuesday.
EVR's app, which was immediately made available for free in the UK and US, launched in tandem with Facebook's Oculus division's new $199 virtual reality device, the Oculus Go.
MelodyVR also launched with exclusive VR experiences from bands including Kiss, Imagine Dragons, The Who.
The app received significant launch marketing support from Facebook and Oculus, including being featured in the Oculus launch announcement and inclusion in Oculus Go's entertainment bundle, alongside VR applications such as Netflix, Showtime and Hulu.
Nikki Lambert, chief marketing officer of MelodyVR, said, "Music has always had a unique ability to capture our attention, change our mood and transport us. MelodyVR takes this to a whole new level and has the power to genuinely change the way people experience music forever.
"Being totally immersed, getting closer to artists and feeling the energy of a live performance is really very special. As mainstream devices like the Oculus Go help the VR market to grow, and consumers start to better understand the possibilities," Lambert added.
On Tuesday, EVR completed a placing of 125m shares at 16p in order to raise gross proceeds of £20m, while Anthony Matchett, its executive chairman, and Steven Hancock, chief operations officer, each sold 15.62m shares.
As a result of the placing EVR shares had slumped 10.56% to 16.10p.