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Director dealings: Boohoo CFO takes Barclays's advice, sells 1.55m shares

Neil Catto, chief financial officer of online fashion retailer Boohoo, disposed of 1.55m ordinary shares in the AIM-quoted firm following a downgrade to the company's stock by analysts at Barclays.
Before selling the shares at an average price of 215.09p each, Catto, a former BT and Carphone Warehouse exec, exercised an option over the shares at 25.75p a piece on Wednesday.

Boohoo's finance head collected a total of £3.34m from the transaction.

Earlier in the day, Barclays said Boohoo's valuation was no longer "standout cheap" and felt the brand was now beginning to slow as it cut its stance on the stock to 'equal weight' from 'overweight'.

The broker, which lifted its price target to 240p from 225p, said it remains constructive on Boohoo, but with the shares back to a smaller discount to ASOS and Zalando on 33x 2019 EV/EBIT, the valuation is no longer very cheap, albeit still reasonable.

In addition, it argued that growth of the Boohoo brand was slowing notably, which matters as a lead indicator of maturity and hence for the valuation multiple.

Following Wednesday's sale, the number cruncher was left holding a total interest in 626.340 shares of Boohoo.

As of 1430 BST, Boohoo shares had lost 6.42% to 204p.

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Crest Nicholson Holdings (CRST)
Director name: Bell,Lucinda
Amount purchased: 11,650 @ 428.40p
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Thor Mining (THR)
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Foreign And Colonial Inv Trust (FRCL)
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Ten Lifestyle Group (TENG)
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B.p. Marsh & Partners (BPM)
Director name: Newman,Jonathan
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B.p. Marsh & Partners (BPM)
Director name: Foulk,Alice Hannah Daisy
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Director name: Topping ,Daniel
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Director name: O'Haire,Sinead
Amount purchased: 3,202 @ 281.00p
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Director name: Kenyon ,Millie
Amount purchased: 3,202 @ 281.00p
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Thor Mining (THR)
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Thor Mining (THR)
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H&t Group (HAT)
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United Utilities Group (UU.)
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Top Director Sells

Kingspan Group (KGP)
Director name: Murtagh,Eugene
Amount sold: 1,000,000 @ 40.00
Value: 40,000,000.00

Boohoo.com (BOO)
Director name: Catto ,Neil James
Amount sold: 1,553,398 @ 215.09p
Value: £3,341,250.25

Intermediate Capital Group (ICP)
Director name: Keller,Philip
Amount sold: 150,000 @ 1,143.00p
Value: £1,714,500.05

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